Amazon Kindle

Is Amazon’s Philanthropy Really Marketing in Disguise?

In Discussion by Edward Nawotka

By Edward Nawotka

Amazon KindleAmazon’s support of a long list of non-profit literary entities has a long list of detractors. Perhaps the most vocal critic of the program is Dennis Loy Johnson, publishers of Melville House Press, whose MobyLives blog keeps a laser focus on “our friends in Seattle.” Today, in our pages, Bryce Milligan, publisher of Wings Press, takes aim at Amazon’s giving. He writes, in part:

…there is clearly a case to be made that this is marketing masquerading as philanthropy—not unusual—but with the double intent of encouraging silence from the very organizations most likely to be vociferous in objecting to Amazon’s predatory actions against independent publishers, distributors and bookstores. In short, a Trojan Horse?

Do you agree? Disagree? Should the organizations supported by Amazon’s giving be concerned?

If you have experience with the subject, please feel free to share your experiences in the comments below.

About the Author

Edward Nawotka

Edward Nawotka is the Editor-in-Chief of Publishing Perspectives. A former foreign correspondent, he has covered the book business exclusively since 2000, serving as daily news editor for Publishers Weekly and columnist for Bloomberg News.