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Could Translated Genre Books Other than Thrillers Sell?

Will we be able to read the Brazilian or Moroccan equivalent of “Fifty Shades of Grey” anytime soon?

By Edward Nawotka

Surely the language of love is universal.

Today’s feature by Michael Stein debunks some of the myths associated with translation. One of the questions he asks is why aren’t genre books other than thrillers translated. He notes:

Difficult and challenging works of literature will continue to be translated, but the high end of the spectrum shouldn’t limit the full range of good books that could prove successful in the English-language market. Crime writing is only one example of a genre with crossover potential, but there are also science-fiction, romance and travel books from around the world that are singular and well-written enough to appeal to a broader audience.

While finding the gems of international writing may be more challenging than picking from among more accessible work in English, it is this very obstacle that will allow publishers to choose from the best of the best. Is there a Stieg Larsson of Spanish romance or Japanese science-fiction writers? Are there Romanian novelists whose work will appeal to readers of John Irving?

Can the situation improve? Will we be able to read the Brazilian or Moroccan equivalent of Fifty Shades of Grey anytime soon? And, perhaps of even more importance, will it sell?

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One Comment

  1. Mandy
    Posted March 19, 2012 at 7:15 am | Permalink

    Actually I was asking myself the same question! Why other genre books apart from thrillers are not translated? I think the translation follows people’s taste. The demand for thrillers and crime stories has grown drastically since a few years. People love reading thrilling stories, and the publishers know it.

    However, other books should also be translated. There are so many books I regret I cannot show to my husband (he is French) just because they were never translated into English or French! Some translation companies work closely with publishers in order to provide the book readers with some other genres.

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