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How Have Book Bloggers Impacted Your Book Sales?

By Edward Nawotka

Publishers seems to be of two minds about book bloggers — they know they need them, but they might not know how much. With the burden to promote books falling more and more on the shoulders of authors, blogging and working social media are an accessible, tangible means of feeling like they are accomplishing something. Of course, as with many aspects of sales and marketing in the book business, determining the actual impact on the bottom line is tricky. So, riffing on today’s lead editorial by Beth Kephart, in which she praises bloggers for propelling her latest novel into a third printing, we’d love to hear more about your experiences. Specifics are welcome and encouraged.

Bloggers: Do you feel you’ve had a direct impact on the success or visibility of a particular title?

Authors: Has there been a post or two that you feel has propelled one of your books in the marketplace?

Publishers: Which bloggers do you believe have the most impact and why?

Let us know what you think in the comments.

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3 Comments

  1. Posted January 18, 2012 at 8:10 am | Permalink

    I’ve promoted a few novels that I know have had sales they wouldn’t have had otherwise because of my recommendations. Nick Harkaway, Joan Slonczewski, and Daniel Waters have sold books because the people who read my blog have gone out and bought copies after reading my review. I’ve also bought copies and sent them to people I thought would like them.

  2. Posted January 19, 2012 at 6:19 pm | Permalink

    It’s nice to come across so many good stories showing the correlation between book sales and book reviews on blogs…Nice but alas, not very scientific. One would need to know all the other marketing tools that were operating around the same period and be certain that none of them had any impact on sales in order to be able to ascribe to a particular blogger the particular book sales effect…Obviously, this is impossible.

    No matter, every little bit helps as the saying goes…and readers’buzz, that magic ingredient which propels sales sky high, keeps growing. I suspect that more than bloggers’ reviews are needed but of course that can’t be proved. But of one thing I’m certain: all this works only if the book is a really good one!

  3. Posted March 5, 2012 at 1:09 pm | Permalink

    As an independent publisher of multicultural fiction and poetry I’ve benefitted from the efforts of LaBloga — a group of Chicana/Latiino bloggers. Mil gracias!. But what many smaller publishers would welcome is some kind of primer on how to sort out the best from the rest and and find current addresses for the good ones. They seem to be a peripatetic lot as I get more returned mail from boggers than from “established” reviewers.

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