How Have Book Bloggers Impacted Your Book Sales?

In Discussion by Edward Nawotka

By Edward Nawotka

Publishers seems to be of two minds about book bloggers — they know they need them, but they might not know how much. With the burden to promote books falling more and more on the shoulders of authors, blogging and working social media are an accessible, tangible means of feeling like they are accomplishing something. Of course, as with many aspects of sales and marketing in the book business, determining the actual impact on the bottom line is tricky. So, riffing on today’s lead editorial by Beth Kephart, in which she praises bloggers for propelling her latest novel into a third printing, we’d love to hear more about your experiences. Specifics are welcome and encouraged.

Bloggers: Do you feel you’ve had a direct impact on the success or visibility of a particular title?

Authors: Has there been a post or two that you feel has propelled one of your books in the marketplace?

Publishers: Which bloggers do you believe have the most impact and why?

Let us know what you think in the comments.

About the Author

Edward Nawotka

Edward Nawotka is the Editor-in-Chief of Publishing Perspectives. A former foreign correspondent, he has covered the book business exclusively since 2000, serving as daily news editor for Publishers Weekly and columnist for Bloomberg News.