Last week our regular contributor Beth Kephart asked “Do Book Bloggers Really Matter?”. Her answer: yes, very much so. Today, Reed Exhibitions confirmed Beth’s assessment, buying the Book Blogger Convention as a supplement to BookExpo America.
More from the press release:
REED EXHIBITIONS, ORGANIZER OF BOOKEXPO AMERICA, PURCHASES BOOK BLOGGER CONVENTION
Annual Event Continues to be Co-Located with BookExpo America
Norwalk, CT, January 26, 2012: Reed Exhibitions has purchased the Book Blogger Convention, an annual day-long conference devoted to providing support, instruction, and social time for people who blog about books. The Book Blogger Convention was founded by Trish Collins of Hey Lady! Watcha Readin’? and Michelle Franz of Galleysmith, both devoted book bloggers who sensed a need for bringing the community of book bloggers together so that they might share information and learn from each other. In order to capitalize on the captive community of book industry professionals who attend BookExpo America (BEA), North America’s largest annual book industry gathering, the Book Blogger Convention was launched in 2010 in co-location with BEA. It will continue to be co-located with BEA and it will be fully integrated into the overall activity of the convention itself.
“We are delighted with this purchase and we look forward to advancing and building what Trish and Michelle have so effectively created in the Book Blogger Convention,” notes Steven Rosato, Show Manager for BookExpo America. “Trish and Michelle are devoted to their community and they have invested a tremendous amount of their own personal time and energy into building a major presence for their colleagues at BEA. We are pleased to be able to take this responsibility over for them and to build even greater recognition for the Book Blogger Convention by fully merging it with our BEA marketing efforts, programs, and attendee outreach.”
This year, the Book Blogger Convention will take place at the Javits Center on Monday, June 4 just as BEA is getting underway. Previously, the conference and reception were held just after BEA concluded. “We feel this positioning will provide greater continuity for the book bloggers and will afford them more opportunity,” notes Rosato. “This way, the book bloggers can attend their own event and then immediately participate in BEA or BlogWorld East which gets underway Tuesday, June 5 and which is also co-located with BEA.” Convention officials note that pricing for all events has been structured to allow easy access including an “All Access Super Pass” as well as a “New Media Super Pass”. Further details about pricing and how to attend individual events and/or any combination of events at BEA are available at: http://www.bookexpoamerica.com/Register-Now.
The first Book Blogger Convention which took place in 2010 attracted just over 200 people and featured a line-up of speakers including online marketing specialists from most of the major publishing houses. Sponsorships by HarperCollins, Simon & Schuster, Hachette, Crown Publishing Group, Peachtree, and Unbridled Books reinforced the industry’s embrace of book bloggers. Attendance in 2011 grew to 340 people. “Book bloggers have emerged as a critical constituent in our universe,” concludes Rosato. “We look forward to serving them as thoroughly as possible in the years ahead.”