What Kinds of Companies Should Publishers Acquire?

In Discussion by Hannah Johnson

As today’s large publishing companies are looking for growth through acquisitions, what kinds of companies should they buy?

By Hannah Johnson

Martin Levin

Martin Levin

Martin Levin, former CEO of the Times Mirror Book Group and currently a mergers and acquisitions lawyer, writes that today’s publishing acquisitions landscape today is heavily influenced by digital developments over the last four years — particularly the launch of the iPad and Apple’s App Store.

The result is that the top 20 international publishing companies are looking to acquire other companies with a “strong technology component” that can compete in the ever digitized landscape.

Currently, many publishers outsource many of the tasks necessary to create digital content — e-book conversion, app development and printing services, to name but a few. Should publishers be looking to acquire companies that provide these services? Should they seek to own the entire supply chain from author to reader?

Or perhaps publishers should look beyond the familiar territory for companies that provide other digital services, like web hosting or software development companies. Is this the right move?

Tell us what you think in the comments.

About the Author

Hannah Johnson

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Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.