One Comment

  1. Posted October 14, 2011 at 8:38 am | Permalink

    I love SEO, but I have to say that having attended multiple workshops on book metadata, I too glaze over. Unfortunately, the issue has to do with workflow as you point out and not the actual strategies and tactics themselves. If anyone has a great program/solution for effective title management, I would love to hear it!

    Regarding the recent Google update (a.k.a. “Panda”), I think it affects book distribution websites in interesting ways. The update is meant to penalize websites that have duplicate content. So if your books have identical descriptions on all of the distribution websites, will these pages be penalized by Panda? Probably not–at least not for the major brands like Amazon. The Panda update doesn’t seem to be penalizing websites with good brands, quality designs, and minimum number of ads.

    That being said, next to book titles and subtitles, product descriptions need to be formed with keyword research in mind regardless of what goes in your catalog copy elsewhere.

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