2 Comments

  1. Ben
    Posted October 6, 2011 at 8:36 am | Permalink

    I have been avoiding to reply to these type of articles. Reading through this one especially annoys me. These “answers” shows you or anyone in upper management clearly don’t understand the direct of technology.

    Let’s outsource conversion titles to keep cost down? Let’s only keep a “few” technical staffs in-house for fixing files that gone wrong? Really? You have got to be kidding me these are answers from industry leaders. Educated and experience staff is the backbone of modern business and IF anyone for a second thinks they can simply outsource conversion jobs and stay competitive simply but archive in XML they not only kidding themselves, they are “leading” their company to the grave. News flash, XML has been around for awhile. Are you telling me upper management just realized this is what they should have been doing 13-years ago?

    There are many challenges to the digital age. The heart of the problem is most publishers skim on having a stronger IT dept and ignores on providing annual staff training in regards to new technology and solutions. When you have blind leading the blinds, don’t expect to find your way home anytime soon.

  2. Posted October 7, 2011 at 9:41 am | Permalink

    One of the main issues I’ve seen is the lack of similarity between platforms. Amazon, Apple and Barnes & Noble all have different criteria and I’ve yet to see a good tool for instant rewriting. It essentially means at least three rewrites to please everyone.

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