By Brittany Hazelwood
Time Inc. announced Wednesday that by the end of 2011, readers can expect to find all 21 U.S. titles in digital tablet form. Titles such as InStyle, Entertainment Weekly, and Essence will now join People, Time, Sports Illustrated and Fortune, which are already available for the iPad, Android, HP TouchPad and the Next Issue Media Store. A new deal with Barnes & Noble will add Time’s titles to the Nook Color platform throughout the year.
According to their press release, the undertaking will make Time Inc., “the first major U.S. magazine publisher to make all of its titles available on all leading tablet platforms.”
EVP Maurice Edelson added, “Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities.”
Since launch, Time has sold 600,000 digital single editions of People, Time, Sports Illustrated and Fortune; in all the company has seen its apps and digital content downloaded 11 million times.
Source: Time Inc. press release.
3 Comments
Bangladesh digital market of InStyle, Entertainment Weekly, Essence, People, Time, Sports Illustrated and Fortune will benefited by Launch Digital Tablet or low cost Chinese eBook devices or Editions, But the only obstacles is non-existent of PAYPAL payment systems in Bangladesh.
It’s kind of surprising that this hasn’t happened already. How could such a big name media company take so long to fully embrace the digital reader bandwagon?
Better late than never…
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