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KNV to Sell E-reader with Branded E-bookstores

iriver Story HD

By Hannah Johnson

Koch, Neff und Volckmar (KNV), Germany’s largest wholesaler, will begin selling the iriver Story HD Wifi e-reader, with the goal of creating online e-bookstores branded for individual booksellers and accessible through the iriver device.

As reported in the Boersenblatt, KNV executive director Frank Thurmann said, “The iriver Story HD Wifi offers booksellers access to e-book selling and the keys to a future-oriented multichannel strategy.”

KNV hopes to become a “business enabler” for booksellers in Germany, and to provide them with low-cost options to begin selling e-books.

KNV will present its e-reader and online shops at the upcoming International Funkausstellung (IFA) in Berlin, which runs 2-7 September. IFA is the world’s largest trade show for consumer electronics and home appliances.

The wholesaler is already active in the area of e-commerce with www.buchkatalog.de, which is similar to IndieBound in the United States. This platform allows booksellers to integrate an online bookstore into their existing websites without hosting or developing the technology themselves.

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