« Global Trade Talk

US Digital Sales Up 147% in May, Print Plops

By Brittany Hazelwood

Digital sales are booming in the USA, up 146.9% in May and producing $73.4 million in revenue, according to the Association of American Publishers. However, the industry seeing overall decline in print, with segments including hardcover paperback and mass market showing significant declines.

Adult hardcover and adult mass market books were hit the hardest, with a drop of 30% in sales. Adult paperbacks fell more than 14%. E-Books, in contrast, have experienced a whopping 160.1% increase over the calendar year taking in $389.7 million in sales.

YA and university press paperbacks along with religion books are a source of hope for print publishing, and saw an increase between 4 and 21%.

Source: AAP and Publishers Weekly

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One Comment

  1. Matthew
    Posted July 22, 2011 at 2:00 pm | Permalink

    It’s the summer months. Be interested to know what effect summer travel plans has in this. Perhaps this was the first time mom or dad really got a chance to use the new e-reader they received at Christmas.

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