By Kathleen Sweeney
Anyone who has been reading our coverage of BEA knows just how much we enjoy shooting video. As with any medium, practice makes perfect and it always pays to learn from the pros.
Steve Stockman should know how to shoot a video that doesn’t suck, which — actually — was the title of his session earlier today. With over 200 films, videos and commercials to his credit, he’s been in the business for quite some time. With a title like this, one wonders how he intends to assist in raising the bar. Is the goal to produce something superlative, edgy and…dare I say it…viral, or just one that “doesn’t suck”? Stockman, the author of the panel’s titular book, How to Shoot a Video That Doesn’t Suck, offers a step by step approach for book world videomaking.
With some 2 billion videos viewed daily on YouTube (yes 2 billion), how do book trailers and author interview videos compete for eyeballs on the web? And, with the majority of top 100 videos on YouTube now being produced by some of the big budget players in the film and ad industries, what does that mean for the literary set? Luck? Prayers? LOL kitties?
Stockman developed his book in part based on teaching at Summer Star, a Masschusetts arts camp for underprivileged youth, where he developed a curriculum that surprisingly applies to just about everyone. As he describes it, “It turns out nobody knows anything about video.” Except the pros of course! So how does a Hollywood guy dish up advice for authors and publishers new to the concepts of thinking like a camera?