Come Meet Publishing Perspectives at One of Our Four BEA Panels

By Edward Nawotka

BookExpo America starts on Monday and there’s an endless variety of programming from which to choose. If you’ll be there — and have a great story to tell — get in touch with us. If you’d like to meet in person, you can catch us at any one of the four panels that we’re moderating and/or hosting at the Expo.

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Panel: “Why e-books in Spanish in the US and how to make them available to readers”

Monday, May 23 at 9 a.m. in 4A Terrace conference room
Moderated by Edward Nawotka, Publishing Perspectives

The panel will be conducted in English. The panelists participating in this roundtable are:

• Patricia Arancibia (Manager, International Content – Digital Products, Barnes&Noble)
• Jason Baumann (Coordinator of World Languages and Collection Assessment, The New York Public Library)
• Peter Brantley (Director of Bookserver, Internet Archive)
• Angela Carreño (Head of Collection Development at the New York University)
• Arantza Larrauri (CEO, Libranda)
• Silvia Matute (Director, General Books Division, Santillana USA Publishing)
• Arantxa Mellado (CEO, Ediciona)

The panel is scheduled to start at 9:00 a.m. and run to 10:30 a.m., at the 4A Terrace conference room at the Javits Center. A coffee break will follow, before two 30-minute presentations, one by Dilve and another by Libranda. The event was organized by America Reads Spanish, a collaboration between the Spanish Institute for Foreign Trade (ICEX) and the Spanish Association of Publishers Guilds (FGEE). The program aims to increase the use and reading of our language through the thousands of libraries, schools and book stores of the US. You can read interviews with the various panelists on the America Reads Spanish Web site.

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Panel: “The World’s Next Big Super Markets: Why Brazil, Russia, India and China Are Vital to Your Future”

Tuesday, May 24 at 3:30 p.m. in Room 1E16
Hosted by Publishing Perspectives

The BRIC countries are among the fastest growing economies in the world with publishing playing a vital role. From trade to STM to education, they offer vast opportunities for American publishers not all of them obvious. Industry experts share their knowledge of how to best work with these fast growing markets. Panelists include:

• Miriam Gabbai (Founder, Callis Editora – Brazil)
• Wang Xin, President of Sinomedia Int’l Group Inc. (China International Publishing Group CIPG – China)
• P.T. Rajasekharan, Chairman & Managing Director (Panther Publishers – India)

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“Thinking About the Future: Getting ready for new models in sales and licensing”

Wednesday, May 25, 11:40 a.m. at the Publishers Launch Conference
Moderated by Edward Nawotka, Publishing Perspectives

E-books have already started to change the business model and rights conversations about books worldwide. As the share of sales made digitally keeps growing, the importance of a physical presence near customers diminishes. And as the digital revolution spreads, the need for whole new models for generating revenue, including subscriptions, rentals, and collective licensing, must be accommodated in publishers’ contracts with authors and downstream trading partners.

A panel including an agent, a foreign rights and sales executive from a major American house, a non-US publisher, and CCC, an organization that has delivered over $1 billion to publishers from secondary licensing income over the past 10 years, will discuss what’s changed and what’s to come, with particular attention to what publishers everywhere have to do to maximize their opportunities and keep costs under control as revenue streams change.

Panelists include:

• Tracey Armstrong (President and Chief Executive Officer, Copyright Clearance Center – CCC)
• Cyrus Kheradi (Senior Vice President, International Sales & Marketing, Random House)
• Simon Lipskar (Agent, Writers House)

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“Book Stunts: Surprising Marketing Practices from Around the World and What We Can Learn from Them”

Wednesday, May 25 at 2:00 p.m. in Room 1E02
Hosted by Publishing Perspectives

Traditional book marketing routinely falls on deaf ears. As readers become increasingly jaded to conventional book promotion, publishers and authors are devising stunts to get the attention for their books in an increasingly crowded marketplace. We look at some of the best and most unusual examples from around the world and talk about what worked, what didn’t, and why.

Panelists include:

• Erin Cox (Agent, Rob Weisbach Creative Management, Business Development Director, Publishing Perspectives)
• Ramy Habeeb (Co-founder, Kotobarabia.com)
• Edward Nawotka (Editor-in-chief, Publishing Perspectives)