German Kindle Store Launches with 25K Titles

In German Buch News by Hannah Johnson

Arno Geiger in Kindle store

By Hannah Johnson

Amazon.de announced today the official launch of the Kindle e-bookstore in Germany with 25,000 titles, including “71 of 100 Spiegel bestsellers” as well as “thousands of German classics downloadable for free.” The Kindle e-bookstore is now the largest e-bookstore in Germany.

Authors available in Amazon.de’s Kindle store include Arno Geiger, Adler Olsen, Hans Fallada, Stephenie Meyer, Thilo Sarrazin and Jo Nesbø.

In a prepared statement, Greg Greeley, vice president of European Retail said, “German customers are passionate about books and reading, and just as we’ve seen in the U.S. and the U.K., we believe they will quickly embrace the advantages of reading on Kindle.”

In a separate press release, Amazon.de also announced that Kindle Direct Publishing (KDP) is also available in Germany. KDP allows authors and independent publishers to publish their books directly to the Kindle e-bookstore and receive “70% royalty on sales to Kindle customers” around the world.

Of the KDP launch in Germany, Greeley said, “U.S. and U.K. authors have had tremendous success with KDP and we’re hopeful German authors and publishers will take advantage of both the increased reach and revenue that KDP has to offer.”

We reported on the speculation back at the end of February that Amazon would launch a German Kindle e-bookstore. The German trade press reported that German publishers including Random House had signed contracts with Amazon and had begun adding their titles to the international Kindle store.

Just recently, the Association of American Publishers and Nielsen BookScan released numbers on the continuing growth of e-book sales in the United States. The decline in print sales and the increase in e-book sales has greatly impacted the publishing industry. With the launch of a Kindle store in Germany, as well as the Kindle Direct Publishing for self-published authors, publishers in Germany could quickly start to experience increased affects of e-books on their business. Up to this point, e-books remain only a small fraction of the overall book market in Germany.

About the Author

Hannah Johnson

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Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.