What Advantages Can Traditional Publishing Still Offer to Established Authors?

In Discussion by Edward Nawotka

Editorial and design services? Sales and marketing? Distribution? Prestige? None of the above?

By Edward Nawotka

In today’s lead story by Alisa Valdes the bestselling author describes her journey from working with a Big Six publishing house to self-publishing. In the piece, she notes that after she’d made the decision to self publish:

“The next step in my evolution was to figure out what, exactly, St. Martin’s Press had been doing for me to merit taking more than 90 percent of the profits from my work. Best I figured it boiled down to six things. Editing. Copy editing. Cover design. Marketing. Publicity. Distribution.”

She then details how she went about trying to do the same for herself with minimal cost and maximum results.

As self-publishing tools and authors ability to use them become more sophisticated, are there still areas where publishers can achieve far more than an established author working with a developed network? What advantages can traditional publishing still offer to established authors beyond what they can do for themselves?

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About the Author

Edward Nawotka

Edward Nawotka is the Editor-in-Chief of Publishing Perspectives. A former foreign correspondent, he has covered the book business exclusively since 2000, serving as daily news editor for Publishers Weekly and columnist for Bloomberg News.