By Hannah Johnson
So we’ve got metadata to tell everyone what our books are called and who wrote them, but now there it’s possible to include enhanced metadata, like media reviews, author bios and jacket copy in your metadata entries. Our feature story today looks at what enhanced metadata is and what it can do for your book sales.
As publishers you are already gathering marketing information about your titles. But are you putting it into your ONIX entries? Are you including extra info like a table of contents, prizes your books and authors have won, excerpts and all the other goodies that make readers want to buy the book?
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