By Hannah Johnson
There’s no doubt that technology is now an integral part of creating and delivering content. Media companies are not only working with technology solutions providers and experts, but also building the necessary applications and hardware themselves in order to deliver their content to consumers.
In today’s feature story, Publishing Perspectives reported on the 2011 Consumer Electronics Show and found that media companies are playing a larger role in the hardware industry as consumers expect not just to communicate through their devices but to consume content on them as well.
Does this mean that eventually all media companies will morph into technology companies, become one in the same? Or is it better for content companies to focus on content, and tech companies to focus on tech?
How does your company handle the increased technology requirements of creating and delivering content today?