Are Publishers Becoming Technology Companies?

In Discussion by Hannah Johnson

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By Hannah Johnson

There’s no doubt that technology is now an integral part of creating and delivering content. Media companies are not only working with technology solutions providers and experts, but also building the necessary applications and hardware themselves in order to deliver their content to consumers.

In today’s feature story, Publishing Perspectives reported on the 2011 Consumer Electronics Show and found that media companies are playing a larger role in the hardware industry as consumers expect not just to communicate through their devices but to consume content on them as well.

Does this mean that eventually all media companies will morph into technology companies, become one in the same? Or is it better for content companies to focus on content, and tech companies to focus on tech?

How does your company handle the increased technology requirements of creating and delivering content today?

About the Author

Hannah Johnson

Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York. Find her on Twitter @hannahsjohnson.