« What's the Buzz

Amazon Kindle Launches Singles with TED E-books


By Hannah Johnson

Yesterday, Amazon began selling its Kindle Singles online. Singles are e-books between 5,000 and 30,000 words long. According to the press release, these e-books are meant to “allow a single killer idea — well researched, well argued and well illustrated — to be expressed at its natural length.”

Singles are priced between $0.99 and $4.99 (though at this time, none of the titles are priced above $2.99). Singles available include fiction from Jonathan Littell and Jodi Picoult, as well as nonfiction, diet, journalism and business titles. In fact, the number of titles available though Kindle Singles appears to be increasing hourly (in writing this post, I’ve checked the list several times, and it’s grown each time). Publishers and writers seem to be eager to try out this new format.

The Kindle Singles concepts was announced back in October 2010.

Coinciding with the availability of Kindle Singles is the launch of TEDBooks, a series of e-books from TED Conference speakers. Each TEDBook is 20,000 words or less, a length that will “allow someone to see an idea fleshed out in a satisfying way — but without having to devote a week of reading time to it.” According to the TEDBooks website, “The mass adoption of new e-book technologies like Kindle and iPad has changed the rules of the game. We suspect the traditional length of books has been dictated as much by the constraints of the physical medium of print as by what a modern reader actually wants.”

The New York Times spoke to Chris Anderson, curator of the TED Conference, who said that “Amazon takes a 30 percent cut of revenue and the rest is split evenly between TED and the author.”

The concept of selling e-books that are not long enough to be a book but too long to be published in a magazine seems to be in vogue. Publishers have been selling short stories in e-book format for some time now, and we reported earlier this month about a project called The Atavist, which aims to publish longform journalism in the 12,000-word range.

This entry was posted in What's the Buzz and tagged , , , , , , , . Bookmark the permalink. Both comments and trackbacks are currently closed.


  1. Posted January 27, 2011 at 5:40 pm | Permalink

    How do I publish a TED Single? Thank you.

    Charlene Briggs

  2. Robert Collings
    Posted January 27, 2011 at 6:12 pm | Permalink

    Off topic, Chris Anderson of TED and Chris Anderson of Wired are not the same person.

  3. Posted January 28, 2011 at 1:28 am | Permalink

    You are not accurate in your comments on price. There are indeed TEDBooks priced well above $2.99. It all depends on where you live. Because I live in Africa, I would pay $4.99 for a title that costs $2.99 in the USA. This is a digital book, so this price rise has nothing to do with distribution costs and probably everything to do with territorial rights deals struck between the US and UK. I think the TEDBooks series is a great idea, but a pity that the developing world should be subject to price gouging on these titles.

  4. Hannah Johnson
    Posted January 28, 2011 at 9:57 am | Permalink

    Thanks for the feedback everyone.

    @Robert, I’ve corrected the mention of Chris Anderson.

    @Eve, thank you for letting us know about the price difference on these Kindle Singles in Africa. I’m going to look into this.

  5. jodi ralston
    Posted December 25, 2011 at 11:00 pm | Permalink

    So r the singles a whole book or what?

  • Get Publishing Perspectives in your inbox each day and stay up-to-date on international publishing.