Is Traditional Book Marketing Too Boring?

In Discussion by Edward Nawotka


By Edward Nawotka

In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re lucky) and advertising (if you’re really lucky). But as writers are taking more and more control of their own marketing efforts, you’re seeing some interesting experiments to get attention (such as Jennifer Belle’s The Laughter Project, which Jennifer wrote about for us in August).

When publishers complain that good books don’t sell, is it simply because traditional book marketing is too boring? If so, what experiments have interested you the most? Were you then compelled to then buy the book?

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.