Best of Publishing Perspectives 2010: Book Marketing

In Digital by Hannah Johnson

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One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010:

The Rise of the Author-Entrepreneur
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Re-inventing Book Marketing
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Authors, Social Media and the Allure of Magical Thinking
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[INSERT PUBLISHER HERE]: Why Branding to Readers Should Matter to Publishers
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Building an Audience (and a Case) for Translations
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Digital Case Study: Publishers’ Online Marketing in Spain
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Read more “Best of” Publishing Perspectives: Best of 2010: Most Popular Articles

About the Author

Hannah Johnson

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Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.