By Edward Nawotka
Our lead article today looks at China Publishing Group’s recent commitment to digital publishing. China is without a doubt a huge market, one catered to by huge publishers. But the consensus seems to be that because of the immense opportunities for growth at home, few Chinese publishers will ever truly become players on the global stage — primarily because there’s no real need for them to venture outside their own borders to become a success.
Let us know what you think in the comments.
One Comment
China publishers have a hard time surviving in their own country and – just like other media ventures – they are equipped to deal with their home market, but not the global market. They deal with IPR problems, government involvement, censorship and an audience that has no grain of loyalty, and certainly does not want to pay for it. They might be able to sell Chinese books to a Chinese audience (and that is already a substantial niche market), but not otherwise.