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	<title>Comments on: BookSwim.com Aims for Sweet Spot of American Readers</title>
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	<link>http://publishingperspectives.com/2010/07/bookswim-com-aims-for-sweet-spot-of-american-readers/</link>
	<description>International publishing news and opinion</description>
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		<title>By: Edward Nawotka</title>
		<link>http://publishingperspectives.com/2010/07/bookswim-com-aims-for-sweet-spot-of-american-readers/comment-page-1/#comment-8556</link>
		<dc:creator>Edward Nawotka</dc:creator>
		<pubDate>Mon, 19 Jul 2010 19:32:50 +0000</pubDate>
		<guid isPermaLink="false">http://publishingperspectives.com/?p=18408#comment-8556</guid>
		<description>Thanks.</description>
		<content:encoded><![CDATA[<p>Thanks.</p>
]]></content:encoded>
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	<item>
		<title>By: Keetha</title>
		<link>http://publishingperspectives.com/2010/07/bookswim-com-aims-for-sweet-spot-of-american-readers/comment-page-1/#comment-8555</link>
		<dc:creator>Keetha</dc:creator>
		<pubDate>Mon, 19 Jul 2010 19:22:13 +0000</pubDate>
		<guid isPermaLink="false">http://publishingperspectives.com/?p=18408#comment-8555</guid>
		<description>I hate to point this out but do you realize there is a grammatical error in the very first sentence of this post? 

&quot;It&#039;s&quot; is a contraction for &quot;it is.&quot;

&quot;Its&quot; is possessive.</description>
		<content:encoded><![CDATA[<p>I hate to point this out but do you realize there is a grammatical error in the very first sentence of this post? </p>
<p>&#8220;It&#8217;s&#8221; is a contraction for &#8220;it is.&#8221;</p>
<p>&#8220;Its&#8221; is possessive.</p>
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		<title>By: Publishing Perspectives: &#8220;BookSwim.com Aims for Sweet Spot of American Readers&#8221; &#124; The Literary Life</title>
		<link>http://publishingperspectives.com/2010/07/bookswim-com-aims-for-sweet-spot-of-american-readers/comment-page-1/#comment-8552</link>
		<dc:creator>Publishing Perspectives: &#8220;BookSwim.com Aims for Sweet Spot of American Readers&#8221; &#124; The Literary Life</dc:creator>
		<pubDate>Mon, 19 Jul 2010 16:26:31 +0000</pubDate>
		<guid isPermaLink="false">http://publishingperspectives.com/?p=18408#comment-8552</guid>
		<description>[...] BookSwim.com Aims for Sweet Spot of American Readers [...]</description>
		<content:encoded><![CDATA[<p>[...] BookSwim.com Aims for Sweet Spot of American Readers [...]</p>
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	<item>
		<title>By: BookSwim.com Aims for Sweet Spot of American Readers &#171; From The Source</title>
		<link>http://publishingperspectives.com/2010/07/bookswim-com-aims-for-sweet-spot-of-american-readers/comment-page-1/#comment-8550</link>
		<dc:creator>BookSwim.com Aims for Sweet Spot of American Readers &#171; From The Source</dc:creator>
		<pubDate>Mon, 19 Jul 2010 15:13:08 +0000</pubDate>
		<guid isPermaLink="false">http://publishingperspectives.com/?p=18408#comment-8550</guid>
		<description>[...] BookSwim.com Aims for Sweet Spot of American&#160;Readers  Posted on July 19, 2010 by HarperSource   BookSwim.com Aims for Sweet Spot of American Readers [...]</description>
		<content:encoded><![CDATA[<p>[...] BookSwim.com Aims for Sweet Spot of American&nbsp;Readers  Posted on July 19, 2010 by HarperSource   BookSwim.com Aims for Sweet Spot of American Readers [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Do Publishers Inadvertently Dictate the Demographics of Readers?</title>
		<link>http://publishingperspectives.com/2010/07/bookswim-com-aims-for-sweet-spot-of-american-readers/comment-page-1/#comment-8543</link>
		<dc:creator>Do Publishers Inadvertently Dictate the Demographics of Readers?</dc:creator>
		<pubDate>Mon, 19 Jul 2010 11:21:31 +0000</pubDate>
		<guid isPermaLink="false">http://publishingperspectives.com/?p=18408#comment-8543</guid>
		<description>[...] Our lead article today looks at statistics from BookSwim.com which identify high-income suburban women &#8212; the proverbial soccer moms &#8212; and library users as key demographics of readers. This falls roughly in line with the results from earlier National Endowment for the Arts earlier studies that cited the same two groups as the most avid readers of all. [...]</description>
		<content:encoded><![CDATA[<p>[...] Our lead article today looks at statistics from BookSwim.com which identify high-income suburban women &#8212; the proverbial soccer moms &#8212; and library users as key demographics of readers. This falls roughly in line with the results from earlier National Endowment for the Arts earlier studies that cited the same two groups as the most avid readers of all. [...]</p>
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