« German Buch News

World Cup Takes 23% Bite Out of German Book Sales

By Siobhan O’Leary

As Team Germany gears up for its make-or-break match with Ghana, Buchreport has released disappointing sales figures for last Friday, when Germany played (and was defeated by) Serbia.

Book sales were down a whopping 23% over the same day last year, though the same dramatic effect has not been felt on the days when Germany hasn’t played. The impact was especially bad because the game was played during the late afternoon and not after business hours. Perhaps a bout of retail therapy accounted for the small increase in sales on the Saturday following the loss.

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