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One Week Away, Interest in German iPad on the Rise

iPad_as_e-reader

By Siobhan O’Leary

Just over a week before the launch of the iPad in Germany, a survey conducted by Forsa on behalf of German mobile company The Phone House revealed that nearly a quarter of those surveyed who had already heard of the iPad expressed interest in purchasing the device. As reported in the Boersenblatt, a vast majority of them want to test out the iPad before purchasing it, but only 4% said they were already prepared to buy the device on day one (May 28th). Just over two-thirds of the participants had heard of the iPad, though that number jumped to 80% for those surveyed between the ages of 14 and 59. Eight percent of 14 to 29-year-olds already plan on purchasing the iPad, while another 29% in that age group are interested but would like to test it out first. Higher income households tended to be better informed about the iPad, as were those participants with a higher level of education.

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